Ferrari has opened its second service center and exhibition room in the country with the grand opening of the Haeundae Exhibition and Service Center last Thursday.
The Haeundae Exhibition Center and Service Center, which is the second in the nation after Seoul, was set up to pioneer the market in Yeongnam including Busan and to provide customer service around the region for Ferrari owners.
Dieter Knechtel, general manager of Ferrari Far East and Middle East, said, “Busan has great potential as a supercar market.”
“Haeundae is a well-known place in the world’s imported car market, and Busan, with its seas, is in harmony with the Ferrari brand and matches the lifestyle that Ferrari pursues,” said Knechtel.
“Busan is a market with great potential for young and new customers. Ferrari’s new cars will appeal to Busan’s customers,” he said.
Ferrari specialist technicians who have completed service training in Italy where Ferrari headquarters is located will be responsible for vehicle inspection and repair through dedicated Ferrari equipment.
The Haeundae Exhibition Center will show the latest models of Ferrari, Portofino and GTC4 Rousseau T.
Ferrari offers free maintenance at official service centers for seven years after the purchase of all vehicles, the longest in the industry.
Ferrari’s V8 Special Series model 488 Fiesta were also unveiled for the first time in Korea.