Habit Burger, a California-based fast-food chain is setting its sights on delivering its tasty offerings to South Korea.
“South Korea, with its savvy consumers, open-minded culture and interest in global brands is an ideal marketplace for The Habit Burger Grill’s expansion,” said John Phillips, chief global business partnership officer at the company.
Habit Burger is teaming up with Bridging Culture Worldwide’s Don Southerton to make their expansion dreams a reality.
“South Korea has embraced premium western brands and The Habit Burger Grill delivers exactly what consumers are seeking – great food and excellent service. With its distinctive fresh-off-the-grill Charburger and hand-crafted sandwiches, fresh salads and other menu items, we know South Koreans will appreciate all that The Habit Burger Grill has to offer,” Southerton said.
Habit Burger offers charbroiled hamburgers, sandwiches, salads and other typical fast-casual items.