New Zealand wine is a hot item these days as it was the fastest growing top-10 wine in Korea during 2018. Taking advantage of this success, The New Zealand Chamber of Commerce in Korea, or “The Kiwi Chamber,” will once again host a set of wine festivals in Seoul and Busan this year under the theme “Flavours of New Zealand.”
Encouraging guests to reconnect with their favorite vintages and discover captivating new varieties, the seventh annual Busan festival will occur on Saturday, June 8 at the Ananti Cove Resort – an idyllic coastline haven just north of Haeundae Beach from 4:00 to 8:00 p.m.
New Zealand wine has experienced strong growth in the Korean market, with sales up 39.6% on-year in 2018.
“There are some exciting niche export areas where New Zealand has a strong brand presence in Korea, and wine is one of them,” said Philip Turner, New Zealand Ambassador to South Korea.
“The Korea-New Zealand FTA reduced tariffs on New Zealand wine from 15% to zero in 2015, and there has been strong growth since then. Events such as the annual Kiwi Chamber wine festivals in Seoul and Busan have done a lot to increase the profile of New Zealand’s products.”
New Zealand wine has experienced strong growth in the Korean market, with sales up 39.6% on-year to NZ$5.2 million in 2018. This is nearly double the NZ$2.7 million in exports to Korea in 2015, before the FTA came into effect.
Both New Zealand white and red wines have become increasingly popular. White wine exports to Korea were up 46.5% to NZ$4.3 million in 2018, with New Zealand white wines surpassing Australian white wines to take fifth place by value of imports in Korea. Red wine exports to Korea are up 24.5% during the same period to NZ$840,000 – more than double the annual amount sold since the FTA came into force in December 2015.
“The Kiwi Chamber wine festivals are back, and guests will be able to discover the unique diversity of New Zealand’s wine regions, varieties and styles,” said Dr. Tony Garrett, Chairman of The Kiwi Chamber. “With this year’s theme ‘Flavours of New Zealand,’ oenophiles will be able to experience an array of quality reds and whites from over 25 of the nation’s top vineyards.”
In creating a pure New Zealand experience, both venues will offer a superb Kiwi-themed gastronomic experience coupled with the finest service, including a gourmet buffet in Busan.
It will introduce a “Hidden Cellar Door,” where wine enthusiasts and industry specialists can discover captivating varieties new to the Korean market from over 10 wineries.
The festival will offer lucky draws with many outstanding prizes, including hotel packages, gift sets and the grand prize of one economy return ticket to New Zealand for each event from sponsor Singapore Airlines.
Tickets for the individual events are 120,000 won for Kiwi Chamber members, 140,000 won for non-members and 150,000 won for at-door purchases. Group discounts are also available for 120,000 won per ticket for groups of eight or larger. For more information and registration, please contact firstname.lastname@example.org or visit us at www.kiwichamber.com.