Uniqlo, Japanese Beer Makers Fighting For Survival in Korean Market

Japanese companies affected by the South Korean boycott are struggling to stay afloat in the country.

Uniqlo, which took massive losses since the beginning of the boycott, has re-introduced its pick-up service, which had stopped operations last August.

The fast-fashion brand also offered huge savings during its 15-year anniversary sale earlier in the month, as well as its online shop which has reportedly done better than their brick and mortar stores where customers are less inclined to visit.

The pick-up service is available at 115 stores across South Korea and customers who purchase goods worth more than 70,000 won and use the pick-up service will be given a Heattech scarf.

Japanese Beer Imports Plummet

According to Korea Bizwire, Lotte Asahi Liquor Co, the official importer of Asahi beer, has lowered beer prices by 30 percent. Sapporo beer importer M’s Beverage also lowered prices for its beer products.

Japanese beer companies took the brunt of the ban, with most brands now excluded from convenience store sales.

Lower supply prices typically result in lower consumer prices. The new measure is seen not as a way to boost sales, but as a means to maintain current transaction channels even if it further undermines profit.

South Korean customs reported that Japanese beer imports last September were valued at only US$6,000, down by 99.9 percent from last year, and indicating a de facto shutdown of all Japanese beer imports.

Haps Staff
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